maybelline / itzy super stay foundation

made to perform

Super Stay is one of Maybelline's most iconic foundations. And much like K-pop superstars ITZY, it was MADE TO PERFORM. Hand-selected from many, and rigorously trained for years, ITZY (and Super Stay Foundation) are the ultimate in performance. Made to perform. Made to be ITZY-proof.

Senior Copywriter: Hayley Marks

Senior Art Director: Elysia Berman

360 campaign: Digital, tiktok, print, ecomm, social.