marvel x maybelline collection

SWIpe on your super power

Every superhero has an origin story. Getting bit by a radioactive spider, coming into contact with gamma rays, swiping on your first Super Stay lipstick. There’s a superhero in all of us, and Marvel X Maybelline knows just how to unleash yours. With both brands coming from the battleground that is NYC, you better believe these products are super-charged. At first swipe you’ll have the power of light-speed lash volume, imperishable lip color, and a multi-verse of instant erasing abilities. Let your super-saga begin with Maybelline.

The most epic cross-over in a limited edition collection, pairing Maybelline’s top-rated products with Marvel’s iconic superheroes.

https://www.maybelline.com/collections/marvel

Copywriter: Hayley Marks

Senior Art Director: Alexis Monette

Director/Editor: An Le

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My partner and I created this fun chart that shows our thinking behind how we connected each product to a super hero and why their powers/abilities match.

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